Packaging boxes enclose and protect products during storage, transportation, and display, safeguarding goods from damage and ensuring they reach customers in optimal condition. They are typically made of cardboard, paperboard, or plastic and come in different shapes and sizes to accommodate various items. Packaging boxes can also be customized with logos, branding, and product information. […]
Packaging: Combining Elegance and Functionality
Packaging is the first point of contact between a brand and its customers, making it crucial in the overall marketing strategy. Well-designed packaging protects the product during transportation and storage and communicates vital information. One example is clamshell packaging, which blends elegance and functionality to securely encase products while providing a clear view of the […]
Unveiling the Power of Custom Packaging: Elevating Retail and Industrial Brands
Eye-catching and well-designed packaging grabs the interest of potential customers, forming a positive first impression and enticing them to learn more about a product. It is also a powerful branding tool that communicates a companys values, personality, and story. As such, businesses should invest in thoughtful packaging to reap maximum benefits.
Evaluating Chipboard vs. Cardboard POP Displays
Point of purchase (POP) displays are marketing materials designed to attract customers’ attention and drive sales. Their primary purpose is to showcase products, promote special offers or new releases, and create a visually compelling presentation. Furthermore, they come in various forms and sizes, ranging from freestanding floor displays to countertop units, banners, standees, or product […]
How To Get the Most From Your Countertop Display
Click to Expand Countertop displays are promotional tools that showcase products in a visually appealing way on a counter or other flat surfaces. These displays are often located in high-traffic areas, such as the checkout area or near the entrance. Moreover, they are commonly employed in retail venues (such as grocery and convenience stores) but […]
Retail Display Material Selection Guide | Acrylic, Cardboard, Metal, Wood
POP displays can increase the impact and success of visual merchandising by creating eye-catching displays that capture retail customers’ attention. These displays improve a company’s brand image and inspire customers to purchase the advertised products.