With more brands vying for consumer attention, retailers must explore creative ways to market their products and increase sales. One reliable and proven strategy for achieving this is using counter displays. Counter displays are advertising tools positioned at retail store checkout counters or other high-traffic zones to exhibit products.
These displays can boost product visibility, encourage impulse purchases, and enhance brand recognition when strategically placed throughout the store. They are available in various styles, including cardboard or plastic showcases, wire racks, and countertop shelves. This article will look into display placement strategies and additional tips for designing effective ones that generate sales.
Placement Strategies for Counter Displays
Strategically placing displays is crucial for ensuring their efficacy in enhancing product visibility and driving sales. The following are several placement strategies for displays that can optimize their impact:
Place Displays Near the Checkout
The checkout area has the highest foot traffic, and customers often spend a significant period in line before completing their purchase. This presents a chance for retailers to exhibit small, affordable items that customers can conveniently include in their purchases.
The displays should be eye-catching so customers can quickly locate them. They should also showcase popular, reasonably priced products and complement the everyday items purchased. For instance, a convenience store could offer small chocolate bars, gum, or mints near the checkout.
Position Displays Near the Entrance
Customers usually survey their surroundings upon entering a store, and retailers can use this to their advantage by strategically positioning displays near the entrance. These will draw customers and boost their likelihood of noticing and engaging with the featured products.
Retailers can also use seasonal or promotional displays by the entryway to create buzz and attract customers. For example, a gardening supply shop can position various seasonal plants and tools during the spring and summer.
Tailor Displays to Store Layouts
The positioning of displays may vary depending on the store layout. For stores with an open or circular structure, exhibitions at the center of the store can be beneficial in capturing customers’ attention from various directions. This is particularly applicable in areas with high foot traffic or multiple entrances.
In contrast, stores with narrow aisles can use vertical displays that occupy minimal floor space. Such displays can allow customers to move through the store with ease while also being able to view the products being advertised.
Other Tips for Designing an Effective Display
Designing a counter display requires careful consideration and planning. Here are some tips for creating an eye-catching display:
Use Clear and Appropriate Signage
Clear and concise messaging on signage is crucial; that’s why it is necessary to convey the product’s benefits and encourage them to purchase. Retailers can also utilize visually appealing graphics and colors to make the signage stand out and grab the customers’ attention.
Choose the Right Products To Highlight
Selecting products that are in demand and popular among customers is essential. Retailers can analyze their sales data to determine which products sell the most and include them in their displays. Additionally, featuring new or seasonal items can help create excitement and interest among customers.
Uses Suitable Props and Lighting
Lighting can highlight specific products and make them more visually appealing. Similarly, props can create a cohesive theme or story for the display, such as using beach balls for a summer-themed collection. That said, it is essential that the lighting and props refrain from interfering with the display’s primary focus and overwhelming customers.
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Since 1987, Bling Bling Packaging has delivered top-notch packaging and display solutions for various industries! We create custom chipboard displays with the quickest turnaround times without compromising quality. We can also print them with up to six colors, using SBS or CCNB paper in thicknesses from 10 to 24 pt.
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