Why Use Branded Shipping Boxes? | Custom Printed Boxes

The growth of e-commerce provides an excellent opportunity for businesses to gain free advertising through the use of branded shipping boxes since the publicity banner on the box is visible all along the shipping route.

In the third quarter of 2018, the U.S. Census Bureau found that retail e-commerce sales achieved a year-over-year increase of 14.3%, while total retail sales increased only 4.9%. From 2009 to 2018, the e-commerce portion of retail sales increased from 4% to 9.1%.

In this post, we explore some of the best ways e-commerce platforms are using branded packaging to their advantage, as this technique allows them to provide a unique customer experience from the time they order the product to when they unwrap it in their home or business.

shipping box - delivery manWhy Customize Your Shipping Boxes? The Importance of Branding

Colorful packaging catches customers’ attention in stores and helps them differentiate between brands. Similarly, people notice branded shipping boxes when they arrive at their doorstep.

Because shipping boxes travel a long way from the vendor to the customer, a wide range of individuals see the product between when it leaves the distribution center and when it arrives at your customer’s doorstep. Therefore, postal workers and passers-by alike notice when a neighbor gets a unique package in the mail. Therefore, by imprinting packaging with recognizable artwork and lettering, you can enhance your brand identity. Otherwise, that box could be from just anyone.

Choosing the Best Shipping Box: Material and Personalization Tips

akibento-shipping-carton

Corrugated boxes are ideal for safe shipping due to their enhanced strength and durability over regular cardboard boxes. However, plain corrugated boxes can have an unfinished look, so printing logos and other branding information will improve their aesthetic appeal.

You can print on corrugated cardboard using either direct printing or litho printing depending on your budget and product:

  • Direct printing is inexpensive, quick, and well suited for printing simple designs.
  • Litho printing is more expensive as it uses lamination to achieve a vivid, photo-like image. This technique suits high-end products for which you can pass the extra costs onto consumers.

You can use other creative packaging techniques to enhance brand visibility. For example, simple logo stickers on the box provide inexpensive advertising. Using inner packaging with an artistic appeal gives the customer a unique unboxing experience that can improve brand loyalty. Other fun ways to personalize your inner packaging include:

  • Tie-on tags
  • Printed inserts
  • Wraps
  • Tissue paper with brand emblems and taglines

Protect Your Products for Shipping

It goes without saying that proper packaging is of paramount importance to safely delivering products on time. Many shippers elect to use one of several varieties of foam to provide additional insulation for the products within the packaging. Some types of foam include:

  • Protection foam: This type of foam can be made from nearly every type of foam, including polyethylene, polyurethane, cross-link, and EPS. This foam is highly customizable, with the ability to be cut and molded in any size, shape, or configuration—including decorations—and protects products from impact, vibration, and other hazards.
  • Die-cut foam: Like protection foam, this type of foam can be specially shaped to meet a variety of needs, and it can be assembled from any substance that foam is made of. However, some die-cut foam also consists of velvets and other more high-end material to enhance your product’s aesthetic.
  • Custom foam: You can also further customize foam to match the needs of even the most fragile or irregularly shaped products. Some popular varieties of custom foam include foam end caps, foam cushions, or multi-piece foam inserts.

When you work with the many varieties and subvarieties of packaging foam, you can rest assured that your products will arrive to their locations in one piece.

Convoluted-Grey-Ether-Foam-Industrial-PackagingDie-Cut-Grey-Ether-Foam-Industrial-Packaging

Spice Up Your Shipping with Bling Bling Packaging

Bling Bling Packaging offers a wide variety of custom packaging solutions that will enhance your products’ appeal and keep your customers coming back for more.

Contact us or Request a Quote today if you would like to learn more about how we can tailor your next successful outcome.

 

 

Point-of-Purchase Displays 101: How to Boost Product Sales

 

purple pop display
Point-of-purchase (POP) displays are an innovative form of advertisement that involves placing special product displays in strategic positions within a retail store. POP displays may be fabricated from vibrant cardboard, acrylic, metal, or wood and will feature a company’s branding. These displays act as shelving to draw a customer’s attention to the product and promote an impulse purchase.

POP displays differ from point-of-sale (POS) displays. While POS displays are relegated to a position at the checkout, POP displays can be placed anywhere in the store. This gives POP displays more versatility in form, size, and function. As such, there are many types of POP displays, making it important to consider various style elements and in-store locations to determine which display will best suit your needs, and where it will be most effective.

Being Strategic: Where to Place POP Displays in Stores

To determine proper placement for a POP display, develop a strategy based on customer shopping habits and the unique experiences of the particular store. Some of the most common locations include:

• Near checkoutsbuiced - counter display
• In the middle of aisles
• On the ends of aisles
Countertops
• Pallets
Floor displays in highly trafficked areas

 

While most stores have a variety of potential POP placement areas to choose from, some locations will draw more attention than others. Placing POP displays near checkouts, for example, is a highly effective strategy because customers will look at them while they are waiting in line. When customers are walking through the aisles, they are generally more focused on finding what they need, but pausing in a checkout line means that customers are more likely to direct their attention toward the various POP displays.

Placing POP displays on the ends of aisles can also be effective. These displays are more visible than those placed in the center of aisles. While customers may only enter the aisles that shelve products they are looking for, they must walk past the ends of most aisles. This higher traffic level significantly increases the effectiveness of that location.

Custom POP Displays Effectiveness: Boosting Product Sales

cashier product sale

Creating a custom POP display offers an innovative way for brands to market their products. Large, brightly colored displays are more likely to catch a customer’s eye than products on a regular shelf. This higher level of interaction can introduce new customers to your brand and may also draw the attention of repeat customers who have already had a positive experience with your products. POP displays also capitalize on the shopper’s impulse to purchase something they do not intend to buy.

At Bling Bling Packaging and Displays, we specialize in creating custom POP displays that capture the essence of a brand and drive increased sales. We work closely with our customers to design a POP display that best promotes each product. Customers may choose from temporary or fixed displays, and we offer an expansive range of standard and custom design options.

We take pride in fabricating retail-friendly custom POP displays that are easy for store employees to assemble and disassemble. Our in-house design team works closely with each customer to understand their ideas, needs, and marketing plan, at which point they will create a free prototype within 48 hours. Contact us today to learn more about our custom products or to start designing your POP display.