How To Create a Winning POP Display Case

A point of purchase (POP) display case is an effective promotional tool strategically placed where customers make their purchasing decisions. It is intended to boost sales, promote new products, or draw attention to special offers or promotions. Moreover, it is available in many forms, including cardboard cutouts, display stands, end caps, and product demonstrators.

An effective POP display case should be eye-catching, well-designed, and placed in high-traffic areas, such as near checkout counters or at the store entrance. It should also showcase the product attractively and appealingly to resonate with the target audience.

Here are a few pointers and tips on how to make an effective POP display case that generates sales:

1. Establish a Focal Point

Creating a focal point involves drawing the customer’s attention to a specific display area and making it easy for them to comprehend your message. It can also aid in communicating the most important aspects of your product or promotion.

You can create a focal point using various techniques, such as color, lighting, or product placement. For example, you can use vibrant hues or illumination to attract customers’ gaze. You can also position your products in a unique way that will cause the shoppers to pause and pay attention.

2. Pique Shoppers’ Interests

A successful display captures shoppers’ interest and encourages them to engage with the promoted product. Consequently, the presentation should appeal to people’s emotions and desires. For instance, you can use eye-catching visuals, unique images, or bold colors to create a sense of excitement or intrigue.

Another option is to use persuasive messaging that emphasizes the product’s benefits, unique features, or any available discounts. You can achieve this by understanding your target market and incorporating their preferences and needs into your designs.

3. Design To Stand Out

A well-designed POP display that stands out can be a powerful tool for increasing sales and driving customer engagement. Aside from using eye-catching colors and strong messages, you must ensure that the display design complements your brand’s overall marketing strategy and image. Further, your brand’s recognition and appeal to customers can be increased by maintaining a consistent visual identity and message across all materials.

4. Maintain Simplicity

Trying to strike a balance between standing out and keeping things simple is easier than you think. Simply refrain from including too many elements and focus on the most important messaging and product features. You should also make good use of white space. By leaving areas of the display blank, you can establish a feeling of proportion and avoid overwhelming the shopper with visual clutter.

5. Be As Straightforward as Possible

A confusing or unclear display can be frustrating for customers and reduce the effectiveness of the display case. Using simple and direct language is one way to be straightforward. Avoid jargon or technical terms that customers may not understand, and use simple language that is easy to comprehend. Remember that you have only a few seconds to make an impression, so ensure your message is clear and concise.

Choose Bling Bling Packaging for Custom POP Display Cases

Are you looking to create custom POP displays for your products? Bling Bling Packaging has you covered! Since 1987, we have been delivering high-quality packaging and display solutions. We offer POP displays designed to be retail-friendly and easy to assemble. Additionally, we have a skilled in-house design team capable of devising solutions that meet or exceed your expectations.

Get in touch with us today to learn more about our capabilities! You can also browse our portfolio to get an overview of what we can do.

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