Toy and Game Industry Packaging Solutions

At the most basic level, packaging for toys and games protects them from damage or loss of components during shipping and storage. But boxes and blister packs are more than just containers – they provide an opportunity for branding and creating eye-catching displays. Well-designed packaging is efficient to pack and ship, and exciting for consumers to “unbox” too. In the toy and game industry, effective packaging should incorporate all of these factors.

Bling Bling Packaging has provided custom packaging solutions for the toy and game industry since 1987. We can work with you to create unique, highly functional designs for point-of-purchase (POP) displays, retail packaging, counter displays, and other packaging that is as original to your brand as it is protective. Learn more about us and our solutions for toy and game products.

Why is Packaging Important in the Toy and Game Industry?

New toys and games are always being added to store shelves, and each new product needs a box, carton, or other container that keeps it free from dust and damage while also attracting consumer attention. Branding, artwork, and even container shapes all contribute to how likely a customer is to pick up and purchase a new toy or game. Some even rely on packaging to tell a story or draw consumers in with the promise of a unique unboxing experience that can be almost as important as the item itself.

At the same time, retail store formats and distribution channels change over time. This means toys, games, and similar products are frequently offered for sale in new and different store settings, with a range of display, shelf, and storage options, all the time. Packaging must be adaptable and versatile to enable the widest possible distribution.

While consistency in packaging and labeling is important to brand recognition, most retailers are also eager to provide signature shopping experiences. As a result, POP and merchandising displays that are tailored to a retailer’s preferences help products maintain visibility whether they are on an end cap, an aisle, or a stand-alone display.

The bottom line is that packaging choices influence where and how products are displayed as well as consumer behavior. The goal is to strike a balance between packaging that both protects and promotes its contents.

Benefits Of Custom Packaging for the Toy and Game Industry

Custom display packaging is essential to the toy and game industry, since many of these products include multiple small components, accessories, or bonus items to secure. Aesthetics and design are also increasingly important. For example, outer and inner boxes, windows, and blister packs that fit their contents precisely give a more polished and high-end feel. In cases where customers will retain packaging for storage, such as with board games or toys with many small parts, thoughtfully designed inserts and sturdy outer boxes stand out as a sign of quality and attention to detail.

Packaging elements like clear plastic windows or cutouts are a great way to create a connection with products right in the store. They can be designed to highlight product features, material quality, or even invite shoppers to test buttons, turn knobs, or feel components.

Retail displays on counters, shelves, or at the point of purchase are sturdy, and can be built to fit your custom product packaging exactly for a more consistent look that stands out. At Bling Bling, we understand the benefits of custom packaging, including:

Intentional design and display concepts that convey branding and enhance value
Greater brand visibility
Vibrant, attractive colors and printing solutions to help packages stand out
Custom design solutions according to each customer’s exact needs
Durable product protection with materials like corrugated board, chipboard, foam, and plastic
A wide variety of packaging options, including modular packaging

Applications and Examples of Toy and Game Packaging

Bling Bling specializes in packaging and display solutions that get your products and brand noticed. Some examples include:

Retail Packaging
- Chipboard boxes
- Corrugated boxes
- Setup boxes
POP Displays
- Acrylic
- Chipboard
- Countertop
- Floor and free-standing
- Permanent
- Temporary
Protective Packaging
- Die-cuts
- Printed shipping boxes
- Box inserts (including corrugated and foam)

Bling Bling’s packaging solutions have given numerous toy and game manufacturers effective solutions for a wide range of products, including:

Action figures
Board games
Dolls and accessories
Model kits
Remote controlled vehicles
Puzzles

Custom Packaging and Displays from Bling Bling Packaging

Bling Bling Packaging is committed to forward-thinking designs for modular and custom packaging solutions. We support toy and game producers, and other industries, with a range of durable, protective, visually appealing products, including product displays, boxes, blister packaging, and cartons for retail, eCommerce, and B2C shipping.