POP displays help to capture customer attention and boost product sales in retail environments. Among the numerous types, corrugated POP displays provide a beneficial combination of versatility and cost-effectiveness. Here, we’ll dive into the advantages of using corrugated materials and offer key tips for designing effective displays that deliver results.
Benefits of Using Corrugated Materials
Corrugated cardboard is strong, versatile, and affordable, making it an ideal choice for POP displays. Other benefits of using corrugated materials include:
- Excellent Protection. The fluted, three-dimensional structure of corrugated cardboard provides excellent cushioning for superior protection compared to single-layer chipboard. This is crucial for ensuring your products remain in perfect condition during transit and on the sales floor.
- Customization. The flat linerboard surface of corrugated cardboard can be custom-printed with vibrant, eye-catching graphics that communicate your brand message or product features.
- Cost-Effective. Corrugated cardboard is a cost-effective material that is both readily available and versatile. Its ability to be configured into various shapes and sizes minimizes material waste to further reduce costs.
- Sustainability. Made from renewable or biodegradable materials, corrugated cardboard is highly recyclable. It can be easily converted into new paper products, making it an environmentally responsible option for businesses.
- Lightweight. Corrugated cardboard is a strong but lightweight material, making it easy to handle. Its reduced weight also contributes to lower transportation costs.
Tips for Creating the Best POP Displays
Creating effective corrugated POP displays involves careful consideration of numerous factors, including:
- Keep Branding Clear and Consistent. Use consistent brand colors, fonts, and imagery to create a cohesive look that reinforces your brand identity while increasing brand recognition.
- Use Eye-Catching Graphics. High-quality, visually appealing graphics are essential for capturing attention from a distance. Make sure your images are sharp, vibrant, and relevant to your brand or product.
- Ensure Structural Integrity. Corrugated POP displays must be structurally sound and durable to withstand retail environments. The design should be sturdy enough to hold the weight of your products without collapsing.
- Include a Strong Call to Action (CTA). Include a clear and compelling CTA to encourage customers to engage with your product. Use action-oriented phrases like “Try Me” or “Limited Time Offer,” and position them strategically for maximum visibility.
- Design for the Retail Environment. Tailor your POP display to the specific retail environment. Consider factors such as traffic flow, floor space, and placement to optimize its effectiveness and ensure it captures the attention of prospective buyers.
Learn More with Bling Bling Packaging
Effective corrugated POP displays are powerful tools for enhancing product visibility, driving sales, and strengthening brand presence in retail settings. By leveraging the benefits of corrugated materials and implementing strategic design principles, you can create displays that captivate customers and deliver a strong return on investment.
At Bling Bling Packaging, we can design and produce high-quality corrugated POP displays. With expertise in custom packaging and displays, we can help you create a solution that meets your unique requirements.
Contact Bling Bling Packaging today to discuss your POP display needs and discover how we can help your products stick out on the retail floor.