Point-of-purchase (POP) displays are an innovative form of advertisement that involves placing special product displays in strategic positions within a retail store. POP displays may be fabricated from vibrant cardboard, acrylic, metal, or wood and will feature a company’s branding. These displays act as shelving to draw a customer’s attention to the product and promote an impulse purchase.
POP displays differ from point-of-sale (POS) displays. While POS displays are relegated to a position at the checkout, POP displays can be placed anywhere in the store. This gives POP displays more versatility in form, size, and function. As such, there are many types of POP displays, making it important to consider various style elements and in-store locations to determine which display will best suit your needs, and where it will be most effective.
Being Strategic: Where to Place POP Displays in Stores
To determine proper placement for a POP display, develop a strategy based on customer shopping habits and the unique experiences of the particular store. Some of the most common locations include:
While most stores have a variety of potential POP placement areas to choose from, some locations will draw more attention than others. Placing POP displays near checkouts, for example, is a highly effective strategy because customers will look at them while they are waiting in line. When customers are walking through the aisles, they are generally more focused on finding what they need, but pausing in a checkout line means that customers are more likely to direct their attention toward the various POP displays.
Placing POP displays on the ends of aisles can also be effective. These displays are more visible than those placed in the center of aisles. While customers may only enter the aisles that shelve products they are looking for, they must walk past the ends of most aisles. This higher traffic level significantly increases the effectiveness of that location.
Custom POP Displays Effectiveness: Boosting Product Sales
Creating a custom POP display offers an innovative way for brands to market their products. Large, brightly colored displays are more likely to catch a customer’s eye than products on a regular shelf. This higher level of interaction can introduce new customers to your brand and may also draw the attention of repeat customers who have already had a positive experience with your products. POP displays also capitalize on the shopper’s impulse to purchase something they do not intend to buy.
At Bling Bling Packaging and Displays, we specialize in creating custom POP displays that capture the essence of a brand and drive increased sales. We work closely with our customers to design a POP display that best promotes each product. Customers may choose from temporary or fixed displays, and we offer an expansive range of standard and custom design options.
We take pride in fabricating retail-friendly custom POP displays that are easy for store employees to assemble and disassemble. Our in-house design team works closely with each customer to understand their ideas, needs, and marketing plan, at which point they will create a free prototype within 48 hours. Contact us today to learn more about our custom products or to start designing your POP display.