Custom Box Design Tips

Product packaging can significantly impact how an item will succeed in the marketplace. Custom packaging leaves potential customers with a lasting first impression, leading them to either turn away, make a purchase, or seek more information about the product on display. A custom box design must capture consumer interest and ensure the product stays secure while promoting brand awareness. This blog will touch on key design considerations and custom packaging options for retail products.

Design Considerations

Before creating a custom box design for retail packaging, designers must consider:

The purpose of the product
Who are the potential customers
How customers will purchase the product

Understanding these key elements will allow designers to hone in on the wants and needs of the target market. With these answers in mind, they can move on to the next design phase. Consider the different aspects of design, from materials to appearance and budgetary needs:

Packaging materials. Research the limitations and benefits of certain types of packaging materials. It is also important to look at how the custom box design compares to the packaging solutions of competitors.
Aesthetics. How businesses display a product will affect its overall success. For instance, in a brick-and-mortar store, customers can make a purchasing decision just by relying on their five senses, while they will rely more on visual imagery when shopping for products online.
Budget. High-quality custom packaging must fall within a project’s budget, keeping in mind that it is a beneficial investment that can result in considerable customer growth.
Design simplicity. Using too many different elements can lead to higher manufacturing costs and make a package design look too cluttered.
Going green. Recycled products have a significant impact on environmentally conscious consumers and allow companies to demonstrate their commitment to sustainability.
Market positioning and branding. The final packaging solution must be appealing to end-users and the target market.
Protection. Product packaging must offer superior protection to prevent damage and maintain a strong brand reputation.
Text. The packaging text must be legible. Consider the overall color, complexity, and size of the company name, as well as the other text you intend to include.

Custom Packaging Options

From custom foam pieces to blister packs to custom cartons and boxes, Bling Bling Packaging & Display provides complete packaging solutions. In addition to manufacturing custom boxes, we offer our customers design assistance to update their current packaging or finalize new packaging designs. We have in-house graphic design and structural design teams available to offer expert guidance throughout every phase of the project, from start to finish. Our high-quality products are manufactured to meet our customers’ specific requirements for custom boxes, cartons, containers, chipboard boxes, and more.

Utilizing first-rate tools and resources, our teams can adjust the shape, size, and structure of custom boxes to fit the exact parameters of a project. We have custom printing capabilities and offer a wide selection of color and material options to meet specific industrial packaging or custom retail packaging needs.

Custom Blister Packs

We provide various options for our custom blister packs, including:

Blister cards
Clamshell packaging
Header cards
Inserts
Thermoformed trays

Bling Bling Packaging & Display also offers pack-out services to deliver ready-to-ship products with the necessary packaging.

Custom Foam Inserts

Custom foam inserts provide a simple and effective tool for displaying products inside a carton or box while offering excellent protection against damage during transit/shipping.

Our custom die-cut foam and custom foam inserts keep products secure while maintaining the product’s appearance in retail display settings. We can also custom-cut our foam inserts to meet the configuration demands of any product shape, regardless of its complexity.

Custom Boxes From Bling Bling Packaging & Display

Since 1997, our company has provided high-quality packaging products and unsurpassed customer service. We provide total start-to-finish packaging with fast turnaround times, and our team can print, manufacture, and develop custom packaging solutions that are ready to ship quickly.