Point of Purchase (POP) Displays
The more attention your products command, the more likely shoppers are to interact with them, and then buy them. And what better location for product placement than high-traffic areas near the check out? These point of purchase displays, or POP displays, showcase products strategically, right where shoppers will see them as they get ready to swipe their cards.
Depending on the retail layout, POP displays can sit right next to a cash register or offer easy buys to people waiting in line. Bling Bling Packaging develops eye-catching, innovative POP displays that highlight products, convert shoppers to different brands, and increase revenue from impulse purchases. See how custom POP displays can change how you do business.
Why POP Displays Are Your Retail Game Changer
POP displays help stores get the most value out of their most valuable real estate: the spots where customers’ eyes fall as they’re waiting to complete their purchase. By creating an engaging, custom POP display for target audiences and making them difficult to ignore, you can increase the value of each customer’s cart and be more competitive. The unique benefits of custom retail displays are:
- Instant attention-grabbing power. POP displays are intentionally vivid and noticeable. They are designed to stand out, even in cluttered retail areas, to draw attention to specific products.
- More impulse buys. Impulse buys are big business. It’s possible to increase revenue by placing POP displays prominently in high-traffic areas, such as walkways or near checkout lines.
- Making brands more visible. POP displays highlight a brand’s unique value through color, images, text, and appealing or fan-favorite branding.
- Providing product information at a glance. Customers can quickly learn about product features, ingredients, or promotions at a glance. High-quality images can also provide enticing information.
- Great marketing at a lower cost. POP displays offer a high ROI and a lower price tag than many other forms of product marketing.
Designing Effective POP Displays With Bling Bling Packaging
For custom displays that get the best results, pay close attention to design elements individually and as a whole. Everything from the material build to the clarity and vibrancy of the graphics can make a big difference. Bling Bling Packaging considers all of these factors for effective POP displays:
Material Selection
Choose between corrugated or laminated cardboard, plastics, metals, wood, and more for a long-lasting and visually appealing display.
Structural Integrity
Each Bling Bling Packaging POP display incorporates structural components for easy setup, free-standing balance, and structural integrity.
Visual Storytelling
High-quality graphics, crisp fonts, and directed messaging and layouts all help to draw in audiences while sharing product information. These tools of visual storytelling create an emotional connection with shoppers, which makes brands memorable and products desirable.
Product Access
Our displays are physically designed so customers can easily reach and remove items and employees can quickly restock them every day.
Customization for Impact
Every display is customized to complement your products, brands, and unique retail space. Popular options include counter displays, floor displays for large or bulk items, and promotion stands.
Bling Bling Packaging: Your Partner in Retail Success
Custom point-of-purchase displays are powerful tools for nearly every retailer. But you can reach even more shoppers and make more sales by partnering with the right POP display service provider. At Bling Bling Packaging, we specialize in vivid, high-ROI displays for selling a wide range of retail goods. We put our years of experience to work with every project, offering:
- Comprehensive expertise. We provide end-to-end services from the initial concept and design, to manufacturing the display, and shipping it to your retail location.
- High-quality craftsmanship. Our displays are well-constructed from durable materials so they hold up to heavy use and still look great, even in high-traffic areas.
- Innovation. Bling Bling Packaging is on the cutting edge of evolving marketing strategies and technologies to develop the most eye-catching displays for today’s consumers.
- Customer-centric services. We support your goals with personalized suggestions, custom product displays, and materials that focus on the results you’re looking for.
- A proven track record. We have worked with customers in numerous retail markets for years, developing winning POP displays for checkout counters, floor displays, and more.
POP Displays From Bling Bling Packaging
Make your products stand out in busy shopping environments with custom POP displays from Bling Bling Packaging. We develop and manufacture custom displays with brilliant graphics, strong structural supports, and long-lasting materials to augment store sales and brand awareness. Contact us today to get started or to request a quote and pricing details.