A point of purchase (POP) display case is an effective promotional tool strategically placed where customers make their purchasing decisions. It is intended to boost sales, promote new products, or draw attention to special offers or promotions. Moreover, it is available in many forms, including cardboard cutouts, display stands, end caps, and product demonstrators.
Retail Display Material Selection Guide | Acrylic, Cardboard, Metal, Wood
POP displays can increase the impact and success of visual merchandising by creating eye-catching displays that capture retail customers’ attention. These displays improve a company’s brand image and inspire customers to purchase the advertised products.
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Need Packaging for Your Product? A Complete Guide on Retail Boxes
Packaging material and design are two essential elements of an effective retail strategy, whether online or in-store. Selecting the right kind of packaging material can reduce costs and offer much-needed protection for the product. In addition, an optimal packaging design scheme can enhance a company’s brand image, providing an extra measure of marketing appeal for end customers.
Bling Bling Packaging and Display offers a wide range of customized packaging solutions for our clients, helping them to attract customers and positively promote their brands. Contact us today to discuss your packaging needs.
Chipboard vs. Cardboard: Choose the Right Material for Your Custom Box/Display
Chipboard and corrugated cardboard are common boxing and display case materials. Both materials can be shaped and finished with custom printing designs to attract the attention of customers and protect the products. Bling Bling Packaging specializes in custom boxes for packaging, shipping, and retail display.
Got questions? Contacts us today to discuss your custom packaging needs.
Why Use Branded Shipping Boxes? | Custom Printed Boxes
The growth of e-commerce provides an excellent opportunity for businesses to gain free advertising through the use of branded shipping boxes since the publicity banner on the box is visible all along the shipping route.
In the third quarter of 2018, the U.S. Census Bureau found that retail e-commerce sales achieved a year-over-year increase of 14.3%, while total retail sales increased only 4.9%. From 2009 to 2018, the e-commerce portion of retail sales increased from 4% to 9.1%.
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Point-of-Purchase Displays: A Guide
In a crowded retail environment, it can be difficult to capture consumer attention for long enough to drive a sale. Point-of-purchase (POP) displays can help address this limitation. Placed throughout stores on shelves or as standalone fixtures, POP displays promote a product at the point-of-purchase, making the customer more likely to place the product in their cart.